Help Us Pick A Truck Yeah! Logo!

"Jason Torchinsky" (jasontorch)
12/18/2013 at 12:00 • Filed to: Truck Yeah!

You know how we have the !!!error: Indecipherable SUB-paragraph formatting!!! section to focus on stories about those cars with those huge, open trunks out back? Sometimes you can buy hotdogs and Snapple from them? Those are trucks, I'm told, and they're great.

So, we want to brand that subsection of Jalopnik. I made these three logos to get some idea about what direction to go. They're first drafts, but I'd love to hear what you on Oppo think — any thoughts? What direction are you liking?

Thanks! I'll send a pitcher of beer to your internet.

DISCUSSION (38)

For Sweden > Jason Torchinsky
12/18/2013 at 12:01

Top Logo or No Logo

HammerheadFistpunch > Jason Torchinsky
12/18/2013 at 12:02

wait wait wait....your saying "trucks" only encompass pickup trucks? Surely you can't be serious.

JR1 > Jason Torchinsky
12/18/2013 at 12:02

I think the first logo looks the best!

PRBot II > Jason Torchinsky
12/18/2013 at 12:03

Logo #1. Fuck yeah.

505Turbeaux > Jason Torchinsky
12/18/2013 at 12:03

top logo, bottom reminds me of this vid a friend shot. LOOOONG truck

RamblinRover Luxury-Yacht > Jason Torchinsky
12/18/2013 at 12:04

Top is best so far, IMO.

RamblinRover Luxury-Yacht > HammerheadFistpunch
12/18/2013 at 12:04

He is serious.

...and stop calling him Shirley!

Laird Andrew Neby Bradleigh > For Sweden
12/18/2013 at 12:04

The top one, but I must agree with Mr HammerheadFistpunch on this "where's the proper trucks?" I think you should find a way to include Mr Rubber ducks awesome mack.

Biased Plies > Jason Torchinsky
12/18/2013 at 12:04

Either Option 1 or 3. I'm leaning to Option 3 because simplicity. 1 is spiffy too though. Dang, this is tough.

Takuro Spirit > Jason Torchinsky
12/18/2013 at 12:05

Is this taken, or....

Kinja'd!!!

Aya, Almost Has A Cosmo With Toyota Engine Owned by a BMW. > Jason Torchinsky
12/18/2013 at 12:05

I like the first one.

CAR_IS_MI > HammerheadFistpunch
12/18/2013 at 12:07

I mean I wouldn't call a uni-body SUV built off a car chassis a truck, but there are still SUVs that are or were built properly as body on frame trucks.

Andrew P. Collins > HammerheadFistpunch
12/18/2013 at 12:07

No, definitely not just pickups. Commercial, race, food, Tonka, all the trucks. ...Yeah!

CAR_IS_MI > Jason Torchinsky
12/18/2013 at 12:09

I mean I LOVE #2 because it screams 'Merica (and all I can think of when I look at it is "America! Fuck Yeah!")

But in all seriousness, #1 is by far the best.

HammerheadFistpunch > Andrew P. Collins
12/18/2013 at 12:10

2 questions:

why are you greyed out?

what constitutes a "truck"? This is an argurment I have with my wife about my vehicle. I call it a truck, my 2 year old calls it a truck (argument should end there) but she says its a car.

I say - Framed vehicle with longitudinal engine built with the express [initial] purpose of cargo, towing or utility.

Thoughts?

Jason Torchinsky > HammerheadFistpunch
12/18/2013 at 12:10

It includes ALL trucks. From Kei classes to those building-sized things they use in strip mines. ALL TRUCKS.

Nibbles > Jason Torchinsky
12/18/2013 at 12:11

The first one

RamblinRover Luxury-Yacht > Jason Torchinsky
12/18/2013 at 12:12

Maybe something Deutz-ish? The first is good, but doesn't have the CHUCK NORRIS VIN DIESEL TESTOSTERONE OMG that the slogan might need. An old Deutz has the right lines, age, and is an air-cooled diesel, just saying.

Kinja'd!!!

RamblinRover Luxury-Yacht > RamblinRover Luxury-Yacht
12/18/2013 at 12:13

Or a Mack.

HammerheadFistpunch > Jason Torchinsky
12/18/2013 at 12:14

Top logo for sure. Though...again...not all trucks have beds.

Laird Andrew Neby Bradleigh > For Sweden
12/18/2013 at 12:17

So sorry mate, did not mean to comment on your comment, kinja is at again it seems.

Stef Schrader > Jason Torchinsky
12/18/2013 at 12:18

Top logo. YES.

For Sweden > HammerheadFistpunch
12/18/2013 at 12:19

But if it weren't for trucks, we wouldn't have tail gates.

Redbulldidlo > Jason Torchinsky
12/18/2013 at 12:21

Maybe I misunderstood, but is this not you requesting designs, not simply voting on these three?

If so, I have next to no artistic talent, but I've got two ideas, a silhouetted diesel burnout forming into the words, or a partially sideways offroad/mud truck kicking up dirt which is the logo.